Take a look around you and you will surely find a promotional item or two with a brand logo on it. Such an item is called promotional merchandise or promo items. They are given to prospects or existing customers to popularize a particular brand or service in the market. If you want your product to inch closer to your targets, you can employ a lot of marketing strategies such as advertising, sponsor activities and another is provide promo items to make your brand be known by your prospects. If you are thinking about handing out promo items, take a look at these ideas to make your marketing strategy successful.
Put emphasis on quality
You can find a variety of promo items that you can hand to your prospects. You can give out pens, tee shirts, umbrella, towels, wall clocks, coaster, handy fan, paper weight and all sorts of items. However, to make these items effective, make sure that you will give out high quality promotional merchandise. The main purpose of giving out promo items is for these items to subtly endorse your brand and the purpose will be defeated if your targets will not use these items. Your prospects will also appreciate the items if they are of excellent quality.
Functional and relevant
Before you order promo items, consider what items will be appreciated by your prospects. For instance, if your targets are middle aged women or mothers, they will surely love high quality umbrella with your logo or a wall clock. If you are promoting sportswear, giving out sweat bands or water bottle would be most appropriate. Give out promo merchandise that is useful to your prospects. Otherwise, your branding efforts would not be as effective as you intend them to be.
Treat the items as a branding strategy
When you give out promotional merchandise, treat it as an advertising effort and not an investment. Otherwise you will wait for return of investments and you will be disappointed. If you employ the right strategy and if you give out the right promo merchandise, eventually, you will get your ROI in time.