In the United States, wine is becoming a common staple during meals in the home. Wine is also ordered when one dines in restaurants. It is also the common beverage of choice for special events. Because wine is extremely popular among individuals new packaging formats are considered by wine manufacturers.
In terms of popularity, wine packaging in the United States is predicted to reach $2.9 billion in 2019 with an annual increase of 4.4% based on the most recent reports from The Freedonia Group of Cleveland, Ohio. Growth is expected to benefit from the favorable gains in the domestic wine consumption and production and the increase of disposable income among Millennials with birthdays ranging from the early 80’s to the early 2000’s.
Glass is still the most predominant packaging for wine but it is rapidly being diversified in terms of package formats and sizes. The fastest growing containers that fall outside of the more typical 750-ml size include both the smaller and larger-sized offerings. Strong advances are being seen in single-serving wine packaging because it allows wine to be sold in places where glass containers are prohibited. Single-serving containers also allow wine to compete with beer in venues like stadiums, theaters, concert halls and theme parks.
Single-serving packaging containers for wine range from plastic bottles, asceptic cartons, cans, cups or goblets. Cups and goblets are forecasted to post the highest gains although they have a smaller base. One example of this single-serving container for wine is Sileni Nano from New Zealand Winery Sileni Estates. The single-serving Sileni Nano was launched as an award-winning wine in a single-serve, shatter-proof packaging. Sileni Nano is an all-in-one bottle that is 100% recyclable with a clip-on drinking cup. It is the first of its kind in the wine market which is a result of a joint venture between Sileni and French wine bottler Paul Sapin.
Aside from wine bottles, retail bags are also being subjected to innovations. Paper Mart retail bags can be custom-designed just the way you want it. There is a huge selection of type and art elements to choose from before the retail bags are custom printed.