Accor Hotels and LP Holding have recently signed an agreement, making the two companies partners. The agreement is set for the development of three new hotel properties to be developed in Myanmar:
- Mercure Mandalay Hill Resort, to be opened on the second quarter of 2017;
- Pullman Yangon Centre, a new hotel Myanmar Yangon, to open sometime this year, and;
- Mandalay Hill Resort MGallery by Sofitel, to open sometime in 2020.
Patrick Basset, Chief Operating Officer in Upper Southeast and Northeast Asia, for AccorHotels, said that AccorHotels is pleased to form a partnership with LP Holdings. According to his statement, the three new hotels set to be developed as per the partnership are situated in strategic locations, for all their guests in Yangon and Mandalay, whether tourist or businessperson.
Basset also went into a bit of detail regarding the projects, saying that Pulman, is AccorHotels’ upscale brand, aimed at catering the needs of the more seasoned, and business-inclined travellers, whilst MGallery by Sofitel is aimed for the more boutique-seeking demographic. Mercure, on the other hand, is the company’s mid-scale brand, set to shared standards, and uniquely developed due to integrating with the local environment and community.
Lertsak Nopburanan, LP Holding Co., Ltd’s Director, said that the partnership between them and AccorHotels combines their strong local market expertise with AccorHotels’ global hospitality operations expertise.
He adds that, following the lifting of the sanctions in the country, Myanmar became one of the most popular destinations in the Southeast Asia region. He says that these new developments, one of which is a new hotel Myanmar Yangon, will give travellers to the region more hotel options to choose from, which is good, since the tourism scene in the country, particularly in Mandalay, has been growing wildly, becoming one of the major driving forces in the Myanmar economy’s growth.
The country’s revenue increased by a whole 19%, as a result of the increase of inbound tourists into Myanmar, which incremented by about $2.1B, or approximately 4% of Myanmar’s GDP.
According to the World Travel and Tourism Council, Myanmar’s tourism is set to continue growing if the current trends continue, enough so that the country’s tourism scene will rank #2 out of 184 countries for long-term growth.